Avid and Focusrite are joining forces “to provide Pro Tools users with the best possible audio interface and DAW experience.”
This is another rather interesting development to come out of NAMM 2016 and nice to see the relationship rekindled after burning out a little while ago.
It also raises questions what could be some pretty fruitful developments, Avis are clearly already committed to the AVB format with the S3/L & S6/L but could these units and the rest of the Avid product range also be opened up to Dante and Focusrite RedNet functionality?
Will we see a new product to replace the C24 with Eucon and Dante integrated?
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Here's the formal Press Release:
Avid and Focusrite express their joint commitment to a common mission: to provide Pro Tools users with the best possible audio interface and DAW experience.
Avid and Focusrite have a history of industry-shaping collaborations, from the world’s first plug-ins to feature a fully skeuomorphic GUI (D2 and D3), to the original Focusrite-designed Mbox interface that brought Avid Pro Tools software to the masses, and Control|24T, Avid’s first mid-format console. Twenty-one years after that first collaboration, Avid and Focusrite are in deep discussions once more, the results of which they look forward to announcing soon.
As Dave Froker, CEO of Focusrite PLC, comments;
“We want to make the experience of using Focusrite hardware and Pro Tools software together the best possible experience for all our customers. Avid recognises Focusrite as an ideal companion to Pro Tools and Focusrite recognise Pro Tools as the most mature professional recording platform for new Focusrite customers to adopt.”
Focusrite are the largest manufacturer of audio interfaces in the world and their interfaces are the industry standard; from the Scarlett Solo interface for musicians just starting out on their recording journey, to their ground-breaking RedNet audio-over-IP interfaces, used by audio professionals in Live, Broadcast and of course, Music Recording.
“Avid is committed to giving artists the tools they need to create the best-sounding audio possible,” said Tim Carroll, VP of audio products, Avid. “Focusrite shares that passion and is a key strategic addition to the rapidly growing number of leading technology providers that are using the Avid Connectivity Toolkit and Avid certification programs to develop solutions with that goal in mind. Focusrite interfaces provide the ideal hardware solution for Pro Tools”
Avid and Focusrite look forward to announcing further details of their collaboration in the spring of 2016.
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