New Mac Pro

Have Apple Finally Just Released Details Of A New Mac Pro ?

It appears that Apple may have just finally released details of their intentions for a New Mac Pro Workstation computer.
Apple Insider have just posted details "In a wildly uncharacteristic move, Apple disclosed future product plans to a group of journalists, including John Gruber of Daring Fireball, at its corporate headquarters. Apple marketing chief Phil Schiller said the company is "completely rethinking the Mac Pro."

They went on to say:

"We have a team working hard on it right now, and we want to architect it so we can keep it fresh with regular improvements," he said. "And we're committed to making it our highest-end, high-throughput desktop system, designed for our demanding pro customers."

Along with it, a new "pro display" will be a part of the Mac Pro's modular design. Both the new Mac Pro and Apple-branded display are said to be in the works for 2018.

Apple's unexpected announcement comes after years of concern from professional users, many of whom have believed that Apple could be abandoning the pro market In its meeting with journalists, Apple revealed that most professional users rely on the MacBook Pro or iMac, while the Mac Pro accounts for just a single digit percentage market share.

Still, Apple on Tuesday issued a minor speed bump for the Mac Pro, giving it a six-core Xeon CPU configuration, and dual AMD G500 GPUs, for the base $2,999 model. The $3,999 model gains 8 cores and dual D800 graphics cards.

And new iMacs are also in the pipeline, slated for later this year, with configurations specifically for the pro market.

 

Why Would We At The Pro Tools PC Care About This?

Well, We understand there are some people that quite simply only ever want an Apple Mac computer and we certainly can't argue with that. However We are also computer "enthusiasts" through and through, We like to keep up with changes in our industry We also feel like some of our readers may also be interested in this news regardless of what platform they chose to use and what our main focus of business is.

Its certainly encouraging to see that the new models could potentially take a more modular approach with perhaps up-gradable components but we'll have to wait and see about that.

In the meantime we'll just have to look out for more news.

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Posted in Discussion, News.
  • bobo65

    By far the biggest areas of growth in both sales to professionals and in new technology right now appear to be video production. This is reflected in Avid’s recent advertising and in Apple’s announcement. It remains to be seen how any of this affects those of us doing audio.